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The Heroes Cup Challenges are a national fundraising initiative from Sheep Dog Impact Assistance (SDIA) that brings communities together through friendly competition to support the well-being of our nation’s military members, veterans, and first responders.
Designed as an umbrella series of mission-driven competitions, the Heroes Cup Challenges turn teamwork, leadership, and community pride into meaningful impact for those who have served. Participants across the country compete, collaborate, and rally their networks to raise funds that power SDIA’s Get Off The Couch® continuum of care.
Join the Heroes Cup Challenge
The Heroes Cup Challenge isn’t just a competition – it’s a movement.
Across the Ozarks and River Valley, teams are stepping up to go head-to-head in friendly competition… all to support the life-changing programs of Sheep Dog Impact Assistance.
Whether you’re serving your community, leading it, protecting it, or building it – there’s a place for you in this challenge.
How to sign up:
1. Choose Your Challenge- Find your people. Pick your competition.
- Realtor Rumble – Real estate professionals
- Faith United – Faith-based organizations
- Protect & Serve – Law enforcement
- Hook & Ladder – Firefighters
2. Choose Your Region- We’ve made it easy to compete locally while being part of something bigger:
- Ozarks Edition – Southern Missouri & Northwest Arkansas
- River Valley Edition – Arkansas River Valley
3. Register Your Team- Click your challenge below and sign up in minutes!
4. Grab Your T-shirt Code and Amplify Your Impact- Each team can get a code to use when ordering Heroes Cup Challenge T-shirts. Every time your team’s code is used to get a shirt, SDIA will add $10 to your fundraising totals! A portion of all proceeds will go to a police department & a volunteer fire department in each region.
- Email HCC@SheepDogIA.org to get your team’s unique t-shirt code
- Share your code with everyone and get them to buy HCC shirts here: Shirts – Sheep Dog Shop. Tell them to enter your code in the “Discount Code or Gift Card” box.
- For every shirt sold with your team’s code, SDIA will add $10 to your team’s fundraising totals!
Current Heroes Cup Challenges Include:
Realtor Rumble
Real estate pros competing for more than deals- they’re competing for impact.
Faith United
Churches and faith communities coming together to serve those who serve.
Protect & Serve
Law enforcement agencies stepping into a different kind of challenge – one that changes lives.
Hook & Ladder
Firefighters bringing the heat in a competition that fuels purpose.
What Happens Next?
Once you sign up:
- You’ll get your team’s fundraising page
- Download the digital playbook (below)
- Rally your crew, your network, your community
- Compete, climb the leaderboard, and fight for the Cup
Why it matters
Every dollar raised supports military members, veterans, and first responders through programs that engage, assist, and empower- helping them rediscover purpose, rebuild connection, and continue serving in powerful ways.
Game on!
This is your moment to lead. to compete. To make a real difference.
Pick your challenge. Build your team. Let’s go!
What is Sheep Dog?
Sheep Dog Impact Assistance is a national non-profit organization with a mission to help our nation’s heroes thrive after service & a continuum of care to support that mission.